Nov 04, 2012 5:45 pm
I am selling my house in the next few weeks. I have had a few agents through and they all tend to say go with the top advertising package. I know that internet advertising is essential these days. My question is do you really need all the extras? Eg sign out front, professional photography,letterboxing and newspaper advert? What does everyone think?
Thanks in advance
Re: selling house, what advertising is really needed2
Nov 04, 2012 6:12 pm
Sign out the front depends on passing traffic. We didn't have photos, just a board as it's not a through trafic road.
We got 1/2 A4 letterbox drops to tell neioghbours its for sale but it just gets nosy neighbours at the open (but i guess they may have friends wanting to be in the area.
The ones for after you sell are just blowing thier opwn trumpet. Doesn't help you.
A good handout is ESSENTIAL. I won't use an agent that doesn't put a house plan on the back of the handout. I look at a lot of houses. I look at the handouts to decide which ones I will revisit. The floorplan helps me remember which is which and also decide whether I can renovate, move walls etc.
Apparently the upgrade add in RE.com attracts more views. Depending on your house whether you need twilight shots etc. I think all agents should use proggessional photographers. But you do notice the difference from different agencies (well I do).
I think newspapers are standard.
I wouldn't use an agency that doesn't do a floorplan. I like the coloured ones.
It really depends on your house too. Our house looks small from the front and the yard is wider at the back so I wanted a site plan to show the big yard. Also a floorplan to show the garage (which looks single) is 4 car lengths deep, with a workshop as well.
People are basically lazy so I want the features of my house to jump out at them.
There can be a HUGE difference in price of advertising. Big decision. Good luck.
Re: selling house, what advertising is really needed3
Nov 04, 2012 6:22 pm
I think professional photos & good internet ad are the most important. Most buyers nowdays tend to research on line so you need photos that stand out.
Agree with travelbug that signboard depends on location. If you get lots of foot or car traffic then good. Other benefit of signboard is if the front of the house is daggy compared to what is on the inside, so that passing traffic can see the best features.
Floorplans aren't essential in my opinion.
I think an ad in the local paper is good, not sure whether letterbox drops do much.
I am also in the process of selling (have been on the market for 1 week only), so know how daunting it can be choosing an agent & wading through all the info.
Re: selling house, what advertising is really needed4
Nov 04, 2012 8:03 pm
We went through selling last year and it is a pain in the a$$ You might as well spend a bit more on the advertising because it isn't that much anyway normally between $1500-$2000 and if you base it on the sale price it is on average less than 0.5%. If you don't get a good advertising campaign at the start and if you don't sell then the agents get on your back about dropping the price and it wont be $1500-$2000 like the advertising it will be in the tens of thousands of dollars.
A bank is a place that will lend you money only if you can prove that you don't need it...
Re: selling house, what advertising is really needed5
Nov 05, 2012 6:38 pm
We went with Jenman system agents who charge no up front fees for our last two houses and were very happy with the result.
Most people search for house on the internet now so newspaper adverts are a waste of time IMHO.
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Re: selling house, what advertising is really needed6
Nov 05, 2012 11:02 pm
At the start I think it's important to go full advertising. It took 7 months to sell our house!! Towards the end it was getting expensive so we reduced it to the odd newspaper article and Internet was for the entire time. Also depends on open days as well if we had an open day we would make sure to advertise for that weekend! Those weeks we spent extra we were prepared for the flow if people coming in and out that week ... So glad that's all over I agree it was a pain in the @ good luck
Re: selling house, what advertising is really needed7
Nov 06, 2012 4:54 pm
It seems to be becoming more and more popular for properties to be listed othe Internet with "contact agent for address". I don't want an advertising board outside so my nosey neighbours don't know. Internet is the best advertising, good photos of the interior get people in and for me there has to be a floor plan. If the layout isn't right it's no go for me. Don't care if I have to do some renos but don't want to move walls change rooms around for it to be practical. I have started looking around at houses to get an idea of what I can get. I never go and look at a property that doesn't have a floor plan though.
I also haven't gone to properties because of the for sale sign outside. I have however stopped at an open house because of the agents little placards out on the main drag. But mainly it is the Internet searches.
Re: selling house, what advertising is really needed9
Nov 08, 2012 1:11 pm
Thank you to everyone who replied. Lots of decisions to be made. Wish it was over already!
I really feel for you, I'm so glad it's over for us, all the best for a quick sale
Re: selling house, what advertising is really needed10
Nov 25, 2012 11:38 pm
Our advertising was $1500 for our flat.
No printed media. Too expensive.
Definitely get a board out the front. A nice one with huge colour photos
Definitely get professional photos
Floorplan for sure with a good handout
Personally I'd get a board out the front. Don't try to save money on this as the potential buyer can think you are a cheapskate and this can hurt you at negotiation time. I've seen so many when looking for houses to buy that only have a small A4 sign out the front. Some don't have signage at all. Pathetic.
selling house, what advertising is really needed11
Nov 26, 2012 12:00 am
Our advertising was only $750 and we had a large full colour for sale sign with three photos and spiel as well as Internet adverts and letter drops in colour in the local area. We did not go with any newspaper advert as we felt it unnecessary. Two weeks later our house was under offer for what we wanted. Honestly the best advert is the presentation of your house and some strategic marketing. Look at what others are doing that are selling places in your area for some ideas.
Re: selling house, what advertising is really needed12
Apr 22, 2013 7:04 pm
Great set of photos will get you started. As a buyer, I seldom look at those ones who didn't even invest into photography.
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Re: selling house, what advertising is really needed13
Apr 23, 2013 2:12 pm
To me, letter drops in the local area doesn't do much. Who would be a potential buyer in the surrounding streets i.e. how many people would move less than 1km to another home?
Re: selling house, what advertising is really needed14
May 06, 2013 8:17 pm
Professional photos are a must. And clean up first! I want to see lots of good angles of all of the important rooms (if there are no kitchen and bathroom photos, that sends out huge red flags to me). Make sure they use a professional property photographer and make sure that they allow you to approve all photos before they are uploaded. Real estate agents are not photographers. They take photos that are completely irrelevant. Please don't put up a photo of the kookaburra sitting on your bird bath or the kangaroo in your back paddock. Not interested. Show me all the rooms, the yard, the outdoor areas. I want to buy a house, not a zoo.
I use the internet as my only real point of call. And agents windows. I haven't looked at a newspaper advertisement in years. I don't really care about your sign either, although if you're in a very specific area where you get a lot of passing traffic, then it can be worth it. If you're not on a major thoroughfare (or opposite a school!), then don't bother as no one will see it anyway. Put the money in to good photography and floorplan instead.
I don't even bother chasing up ads that don't have floorplans and addresses anymore. I'm looking in an area that is two hours from my current home, and I'm fed up with ringing agents to get "well come and have a look". No, I'm not spending four hours in a car to look at something that isn't even going to suit me in the first place. I have fairly specific requirements in a property, and I tend to look at the floorplan before even looking at photos. I also want to google the address, look at it from the street, look at the neighbours, etc. If you won't put that online, then I assume that you are hiding something.
And while I'm on my soapbox, put a price on your advertisement. No I will not "contact agent", I don't want to waste my time having to give my name and number before they'll even give me a price then get hassled for weeks on end about a property I'm not even interested in.
Good luck with the sale. I'm about to put a place on the market, so hopefully we both get quick sales.
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