Good evening all
What are your thoughts on the new advertising from NAB??? The breakup letter to the other big 4 banks. I have to say its caught my attention...
What do you think the consequences will be?
Let me know your thoughts.
JanetB
Browse Forums Home Finance Re: NAB Advertising Technique 4Feb 17, 2011 1:09 am They will still be considered the BIG 4!.... I mean if NAB did not want to be part of the "Big" 4....then what do they want to be part of...the "credit unions/ small bank" But yes, either way- it did catch my attention and it's a catchy and funny advertisement; Smart. Michael Chan | Australia wide Mortgage Broker Michael@ShapeHomeLoans.com.au | 1300 74 5626 | Fax: 02 8212 8909 http://www.ShapeHomeLoans.com.au Re: NAB Advertising Technique 5Feb 17, 2011 6:18 am shape They will still be considered the BIG 4!.... of course they will still be one of the BIG 4.. but they are marketing that they are different. If they can get their competition customers to believe that then it is working. NAB Advertising Technique 6Feb 17, 2011 6:24 am Clever marketing that is all. The other Banks will be screaming at their marketing managers as to why they didn't think of it. WBC has already made a counter offer but only to new customers - but you would be nuts not to try and negotiate if you were existing. Some things are worth waiting for. Re: NAB Advertising Technique 7Feb 17, 2011 5:34 pm Thanks for your comments guys. I agree, great marketing and I dare say it'll be referred back to in years to come. Similiar to the QLD Tourism 'perfect job' campaign. Unfortunately NAB can't help me as I don't have a home loan... Maybe once I get into the market I can switch to them... Re: NAB Advertising Technique 8Feb 18, 2011 1:30 pm NAB just called me now and I got approved for a loan with them.. which is good as I didn't know how I would go on one income (and having 2 kids automatically knocks off 100k in borrowing power!).. with CBA we were both working at the time. And I'm taking a loan of an extra 30k as I'm rolling in my car loan which is currently novated lease. Also our house got valued at 100k more than what we paid for it 18 months ago which is a 30% increase, so even with the extra 30k it is still under the 80% LVR. Re: NAB Advertising Technique 10Mar 07, 2011 12:58 pm I know this is 2 weeks old now - but REALLY!? This is a just markting tool it changes nothing - a survey of customers showed bank customers were the most loyal to a brand of any product not because we believe/trust the bank we use but simply because we believe they are as bad as each other so there is no point in changing. That certainly rings true for me (and I am a NAB customer by the way) - NAB are trying to impact on that - I don't think it will work (NAB ARE as bad as the other banks) Nov 09 - Bought Land Aug 10 - Site Clearance Nov 10 - Slabbed Jan 11 - Framed Mar 11 - Locked Up May 11 - Fixed July 11 - Keys Blog: https://forum.homeone.com.au/viewtopic.php?f=31&t=34238 |