The greatest carpet fibre in the world, Smartstrand by Mohawk, just got better with the arrival into Australia of the latest version of Smartstrand, Smartstrand Silk. Back in 2011, Tom Lape said this in an interview about the carpet fibre that is changing the world of flooring.....
MOHAWK UNLOCKS UNPRECEDENTED LEVEL OF SOFTNESS WITH SMARTSTRAND SILK CARPET
DALTON, Ga. Dec. 1, 2011—Mohawk is once again revolutionizing the carpet industry, this time engineering the most luxuriously soft carpet available today. Only SmartStrand® Silk™ provides more deluxe softness, more comfort and more home enjoyment, while still setting the industry’s standard for stain and soil protection and durability.
“The all-new SmartStrand Silk product platform places Mohawk years ahead of the competition,” said Tom Lape, president of residential and commercial at Mohawk. “Our SmartStrand collection has set records in stain and soil protection, durability, and softness. Now we’ve raised the bar even higher with SmartStrand Silk. With this innovation, we are offering consumers unprecedented softness and a thicker, plusher feel. This is by far the softest carpet available today.”
SmartStrand Silk is the only luxuriously soft carpet that has built-in lifetime stain and soil protection that never wears, washes off or diminishes over time. Even powerful stains like mustard, red Kool-Aid® (read Cordial) and red wine are no match for this revolutionary carpet, which is easily cleaned with just water and requires no topical chemicals.
In addition, SmartStrand Silk proves once and for all that exceptional softness and strength can go together. Durability is built into SmartStrand Silk’s unique triexta fiber. This superior fiber bends easily, rebounds quickly and resists the crushing and matting that can occur with other carpet types.
“The revolutionary stain and soil protection, the unmatched durability—that’s all very important—but comfort is the main reason consumers choose to install carpet in their home,” explained David Duncan, senior vice-president of marketing at Mohawk. “SmartStrand Silk unlocks a new level of comfort by offering the most softness available today. Consumers already love SmartStrand —just wait until they feel SmartStrand Silk.”
“SmartStrand has a firm position in the lowest claim category, making SmartStrand Silk the perfect combination of trusted reliability and total relaxation,” added Lape. “It offers the consumer maximum softness and minimum maintenance".
SmartStrand Silk with renewably sourced polymer makes being green an easy choice. The carpet exclusively offers fiber made with Bio-PDO™, the key ingredient, which is produced from corn sugar. Thanks to this central ingredient, 37 percent of the carpet is made from renewable resources instead of the more limited petroleum-based ingredients used in most other carpets.
As a result, production of seven square yards of 40-ounce SmartStrand Silk carpet saves enough energy and resources to equal one gallon of gasoline—up to 10 million gallons of gasoline each year. Production of SmartStrand Silk also emits 63 percent less greenhouse gas than production of nylon 6.
Smartstrand Silk - its just better !
(just a small footnote: This reproduced article has been slightly edited due to regional trademark restrictions here in Australia: HN Flooring team.)