I don't understand how some of the sweeping statements made in this thread could possibly apply to both of us...
They do say that 84% of statistics are made up on the spot.
And now thats distorted.
The man who originally saiod that was boswell smith and here it is
82.7% of all statistics are made up on the spot.
Boswell D. Rabbit Smith
Joles I understand what you are saying re different areas, and as with everything - it is a guide, but if someone thinks that ignoring this and spending twice as much and being in the wrong area, well be OK - then frankly I think they are forever going to struggle to recoup their spending on the total package.
It's a guide, but try not to stray too far from it.