In all honesty, I always thought Fujitsu were considered the best. Only now (within the last 12 months), from what I have seen with my own eyes - and I am forever looking at as many of the different models as I possibly can (I want to be able to provide honest advice

That said, I don't get to lay my eyes on many NEC plasmas and they are supposed to be quite good as well.
P.S. when ever we install any A/V gear we always do a full setup, calibration and test of the whole system.