Given what I've seen in the last 3 months or so (which is the amount of time we've been properly researching/investigating, and with me not having looked at building before), what you've said here completely ignores aesthetics - which IMHO are super-important in building a home (as opposed to building a house you're planning on renting-out or selling).
Its not about ignoring aesthetics, its about making the price competitive. Have a house with all the trimmings, the price has to be right. Now is the time to either push for more features, or get a fantastic discount.