He's suggested the following.
1. Orbital Sander with a grit of 80
2. Rust-Reformer on affected areas
https://www.bunnings.com.au/dy-mark-350g-rust-reformer_p1580551
3. 1 layer Steel Primer on the entire pole - 1-2 cans?
https://www.bunnings.com.au/dulux-300g-grey-metalshield-steel-primer-spray-paint_p1400938
4. 2 layers of spray Paint the pole with a steel spraypaint colour - 3-4cans?
https://www.bunnings.com.au/dulux-300g-metalshield-hammered-finish-charcoal-spray-paint_p1400817