I always get asked this by clients, and the assumption is that it does but I cant really qualify how much value it adds. So I contacted my member organisation Australian Timber Flooring Association and they did some very basic research.
Another Marketing Edge for Timber Flooring
Following a member’s suggestion (our thanks to Refined
Flooring in the ACT), ATFA recently conducted a survey of real estate
agents to determine the value a timber floor added to a domestic home.
The results are significant. A similar survey in the United States (by the
NWFA) determined that a timber floor added an additional 2% of value to a
home for resale purposes.
Thanks to the assistance of the national Re/Max Real Estate network,
ATFA surveyed approximately 1000 agents across the country to establish
the following results:
91% of respondents believed that a home with a timber floor was
easier to sell than homes with other floor surfaces;
73% of respondents believed that a home with a timber floor sold
faster than homes with other floor surfaces;
100% of respondents agreed that timber floors add value to the
saleable price of a home.
While some went as far as suggesting the value of a timber floor added 8%
to the value of a home, the average across respondents was a healthy 3%
of added value to a home.
When considering a home valued at $500 000.00, and subsequently
adding a timber floor of approximately $20 000.00 in value, the home could
potentially be worth $535 600.00, significantly increasing the investment.
This potential added value, together with the potential of selling a home
easier and faster, should aid in promoting a timber floor to prospective
clients.